Limited Automation Feature – Mailchimp allows users to send emails to only one list at a time. The templates are pretty basic, the UI is rudimentary, and the features are limiting, especially on lower plans. Complicated User Interface – With the increasing demand for user-friendly and intuitive design solutions, Mailchimp’s interface and workflow for the simplest tasks leave much to be desired.Restrictive Free Plan – Mailchimp offers fewer features on the lower plans and has a limited Free version - it provides just basic segmentation, only one-step automation workflows, and allows fewer users overall. Compared to an email marketing tool like Sender, which has Free Forever, Standard, and Premium plans starting at $8 monthly for the same number of contacts, Mailchimp appears costly for its features.
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